The Trade Development Alliance of Greater Seattle is a collaboration of the City of Bellevue, City of Everett, City of Seattle, City of Tacoma, Greater Seattle Chamber of Commerce, Metropolitan King County Government, Pierce County Government, Port of Everett, Port of Seattle, Port of Tacoma, Snohomish County Government, and union leadership to promote the trade interests of this region in domestic and international markets. The Trade Alliance is born out of a recognition that new local partnerships are necessary to retain our region's future competitiveness in a rapidly changing global economy.
Mission
The mission of the Trade Alliance is to promote Greater Seattle, including King, Snohomish, and Pierce Counties, as one of North America's premier international gateways and commercial centers. To this end, the Trade Alliance has developed a strategic promotion plan to enhance the identity of Greater Seattle in targeted world markets through marketing publications, trade missions, and other activities. The Trade Alliance is establishing working relationships with export promotion, international tourism, and international trade and investment organizations to coordinate this marketing.
Marketing Greater Seattle
Similarly, the Trade Alliance is developing a program to enhance the identity
of Greater Seattle and its ports in U.S. domestic markets, where gateway
decisions regarding shipping and other international services are made.
Finally, the Trade Alliance is working with a variety of organizations and businesses to increase public awareness about international trade and the global economy and to ensure that our region delivers on its promise as a sophisticated and sensitive locale for the conduct of international business. Firms that are members of the Trade Development Alliance of Greater Seattle will have the opportunity to help support and shape our efforts to promote our region in international markets.
Executive Board Leadership
The Trade Alliance is governed by a 30-member Board
of Directors chaired by Laura Peterson, Vice President of Global Strategy
for The Boeing Company.