Friday, April 24th, 2015
By: Lars Adam Akerblom
Microsoft has announced Sydney, Australia as the location of its first branded Microsoft Store outside of North America. The store will be spread over two floors with more than 6,000 square feet of retail space, and is expected to open in “late 2015.”
The Redmond-based tech giant currently has more than 110 such stores in the U.S., Canada, and Puerto Rico, along with 17 store-within-a-store locations in China. The new flagship store will be located in Westfield Sydney, a leading retail district in the country’s biggest city and economic hub. The Microsoft Store will fronting on to the busy Pitt Street Mall and will be just around the corner from the flagship stores of competitors Apple and Samsung. Occupying the space next door to Microsoft will be cosmetic mogul Sephora, another U.S. company to recently expand to the Australian market.
Microsoft says the new Sydney store will lead the brand’s push into the Asia Pacific region as the ‘centerpiece’ of its retail presence in the region. Alongside Windows PCs, Surface devices, Windows Phones, Xbox consoles and Office products, the store will also feature Microsoft’s variant of a customer service and repairs counter, known as the Answer Desk. The company referred to as a “one-stop shop for questions, troubleshooting, repairs and support.”
The expansion comes at a key time for Microsoft as they are set to launch Windows 10, the next version of is operating system, later this year. The update will bring a number of major changes to the entire spectrum of Microsoft devices, and has the chance to boost sales across the board. A new retail location and the knowledge gained from the expansion process will likely be instrumental in the company’s efforts to globalize their retail presence in the wake of the launch.