Zulily prepares to launch IPO

Zulily, the popular daily deals for moms and kids site, is prepping for its IPO, expected to take place sometime in mid-November.  The company estimates share prices of $16 to $18 dollars a share, making it Greater Seattle’s next multi-billion dollar company; with 11.5 million shares on offer, the market value is around $2.2 billion.  Its SEC filings, with third-quarter results, indicate a 120% gain in sales over Q3 2012, at 3.65 million sales with an average value of just over $55.

Primarily headquartered in Seattle, Zulily has both an international operating presence, with an office in London, and ships internationally, using Borderfree, an international fulfillment center who contracts with many carriers, including DHL, for orders going to countries other than the US or Canada.  At the present time, Zulily can ship to over 100 countries, a surprising total for a company that’s just four years old, but much less so in consideration of the social aspect of the company.  When shoppers invite their friends, which they can do through email, Facebook, or several other social media services, they’re giving a strong seal of approval to the company and the products it selects to sell.  As Zulily’s growth shows, that’s a compelling argument to use the service.

 

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