The Brazilian connection to Greater Seattle is stronger than most Washingtonians may realise, but for the approximately 5,000 Brazilians living in the Northwest, it’s both present and to be celebrated. That’s the idea behind the launch of the Brazilian Innovation Society, an incubator designed to nurture Brazilian initiatives in Greater Seattle, where most of those 5,000 live. Many of them work in technology-related jobs, so an incubator is a natural fit, but this one won’t focus solely on tech startups. With Brazilians at the head of companies as diverse as importers, coffee shops, and tech staffing firms, their interest, in developing the Innovation Society, is in much more than “just” tech.
On the other side of the equati0n, Greater Seattle companies such as PACCAR are recognising Brazil as the powerhouse it is. With its $2.4 trillion GDP, it’s the largest economy in Latin America, and companies are making the connection between Brazil’s strengths and Greater Seattle’s strengths. As mentioned in another news item recently, PACCAR just built a manufacturing plant in Brazil, which will build its premium DAF truck. And Embraer, a globally significant aircraft manufacturer, has deep links in Greater Seattle’s aerospace supply chain. The connections between the two regions are growing by almost every measure.
Another goal of the Innovation Society is to be a cultural resource. The society plans to have events focused on Brazilian culture, and it will offer Brazilians a chance to practise (and perhaps, for some of their children, to learn) Portuguese. The Innovation Society won’t just be an incubator, but a way of life.
The Society will be formally launched on November 16. The Brazilian consul general, who is based in San Francisco, will be in Seattle for the launch.