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Business Etiquette for China and Japan

Brown bag session, featuring Marc Berger, Senior Director, China Practice & Executive Communication and Kenji Ushimaru, President, Infra Innovations and Seattle Representative, Japan External Trade Organization (JETRO)

Time: Apr 26, 2016 @ 12:00PM – Apr 26, 2016 @ 1:00PM
Categories: Trade Alliance Programs & Events
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Event Details

Brown Bag Session

Business Etiquette in China and Japan: Dos and Don’t’s


Marc Berger
Senior Director, China Practice & Executive Communications Nyhus

Kenji Ushimaru
President, Infra Innovations, Inc. and Seattle representative for the Japan External Trade Organization (JETRO)

Tuesday, April 26, 2016
12 noon – 1pm
Port of Tacoma
Blair Conference Room
One Sitcum Plaza, Tacoma, WA


In 2014, two-way trade between the Port of Tacoma and China and Hong Kong totaled $21.9 billion, making China and Hong Kong the Port’s top trading partner.  In the same period, two-way trade with Japan out of the Northwest Seaport Alliance totaled $16.2 billion, placing Japan as the port authority's second largest trading partner. International trade in general is a huge driver for the Port of Tacoma and the Northwest Seaport Alliance, with international container volume growing 4% for the Northwest Seaport Alliance last year alone.

Given the importance of international customers to the Greater Seattle region, it is essential to understand business customs and etiquette to maintain and grow our international relationships. 

This session will cover key tips to keep in mind when doing business with China and Japan. Whether you are greeting your partners for the first time or have an established relationship, understanding of cultural norms that govern contracts and business negociations can go a long way in building trust. 

Marc Berger has more than a decade of experience living in, studying, and engaging professionally with China. At Nyhus Communications, Marc leads the China Practice, where he devises strategies and enhances engagement for Chinese companies looking to successfully expand their businesses in the U.S. market, and American firms seeking greater connections with the People’s Republic. He also serves as senior director of executive communications. In that role he develops thought leadership strategies and executive messaging on behalf of clients. Prior to joining Nyhus, Marc spent five years at the National Committee on U.S.-China Relations.

Kenji Ushimaru has been engaged in a variety of technical, policy, and trade issues in the areas of energy and environment for over 35 years.  He is currently President of Infra Innovations, an engineering firm in Seattle, Kenji has spent decades working closely with businesses in Japan.  In addition, Infra Innovations is the Seattle branch of the Japan External Trade Organization (JETRO), a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. In this capacity, Kenji works with American businesses seeking to establish a presence in Japan.

Registration: This event is complimentary. Questions? Contact Samantha Paxton at (206) 389-7289 / [email protected].


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