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Press Release: Executive Somers Rolls Out County Tourism Plan at Tourism Summit

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Press Release: Executive Somers Rolls Out County Tourism Plan at Tourism Summit

Posted on May 15 by Trade Development Alliance

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Press Release: Executive Somers Rolls Out County Tourism Plan at Tourism Summit


EVERETT, Wash., May 14, 2018—Today, Snohomish County Executive Dave Somers kicked-off the Snohomish County Tourism Summit for 2018 by introducing elected leaders, tourism industry stakeholders, and Tribes to the county’s newly expanded approach to tourism and economic development. The Summit is being held on May 14-15, 2018 in the Edward D. Hansen Conference Center Ballroom (2000 Hewitt Ave, Everett, WA 98201).

The two-day Summit includes presentations from Executive Somers, Snohomish County Parks, Recreation and Tourism (SCPRT), the Snohomish County Tourism Bureau (SCTB) and three key contractors funded with Snohomish County Lodging Taxes for Tourism and Economic Development (LTAC) to assist the county over the next two years. 

“Tourism brings not only an ever growing number of jobs but also vitality to our region’s economy, accounting for about $2 billion of economic impact,” said Dave Somers, Snohomish County Executive.  “Our Tourism Summit will help focus attention on ways we can expand on the already great work being done in Snohomish County and continue our tradition of preserving green spaces. By collaborating across governments and the private sector, we can increase visits, protect our natural resources, and sustain our economic growth.”

“Everett is an incredible place to live and visit, and tourism is an increasingly important part of our local economy,” said Cassie Franklin, Mayor of Everett. “Whether you’re interested in water sports, art and music, craft brews, historic airplanes or Funko Pops!, we have something for everyone, and we’re working hard to make our city an even more attractive destination for visitors.”

“We are calling work under the Executive’s Initiative ‘Tourism 2.0’, a dynamic coordination of external resources and sustainable tourism planning to support our region’s economic growth,” said Snohomish County Parks, Recreation and Tourism Director, Tom Teigen.

Topics include: main features of the Tourism 2.0 effort; the Regional Destination Development Marketing and Promotions Initiative; and a program to engage broad cross-sections of industry professionals and communities in collaborative tourism action called for by the 2018-2022 Snohomish County Strategic Tourism Plan (STP).

The Summit program kicked off on Monday, May 14, 2018 with a high-level presentation for elected officials and other key leaders.  The program for May 15 includes presentations and workshops for industry professionals and community stakeholders and is open to all County tourism professionals. Registration is required.

Recent Executive Order 18-03 (A Transformative Strategy to Strengthen the Tourism and Outdoor Recreation Economy of Snohomish County) emphasizes the economic importance of the approximately $2 billion generated from County tourism and outdoor recreation. On March 27, Governor Jay Inslee signed into law a bill (the Second Engrossed Fourth Substitute Senate Bill 5251) creating a statewide tourism promotion program affirming the importance of tourism in our state as a whole.

“Snohomish County tourism delivers extraordinary experiences for visitors and residents from the Salish Sea to our river valleys and mountains. It will continue to take a county-wide effort to make our unified tourism goals a reality,” said SCPRT Director, Tom Teigen.

Registration for the May 15 open presentation and workshop for tourism professionals and stakeholders can be found HERE. Please register to attend. For additional registration information please contact   For additional Summit information, please contact

Contact: Annique Bennet, Sustainable Tourism Development