Greater Seattle is a home to both great coffee and technology. Now a Seattle startup is using technology to disrupt the global coffee market. Recently, Onda Origins, a Seattle-based startup focused on sustainability and rewarding farmers for a job well done, integrated virtual reality and blockchain into its business operations.
While other coffee chains have only dabbled in the idea of blockchain, Onda Origins has already incorporated the technology as a foundation for its operations. Through blockchain, Onda is able to provide consumers with transparency, informing them of exactly where their coffee comes from, and enable growers to generate maximum revenue from every bean they produce. The addition of virtual reality acts as another form of transparency by allowing customers to receive guided tours from growers who describe their operations and explain the process of turning a coffee bean from Costa Rica into a cup of coffee in Seattle.
According to Geekwire, Onda Origins states that, “blockchain offers an ability through auditing chain of custody on a ledger to make sure that we are following product all the way through and that we will always have access to the growers.” Through this technology that utilizes digital ledgers to record transactions made in bitcoin or cryptocurrency, the co-founders are better equipped to work across borders and navigate language barriers.
With the blockchain movement spearheaded by interest from some of the world’s largest corporations, such as Starbucks, the demand for the technology seems to be poised for takehoff.
To learn more about blockchain, check out TDA’s upcoming event on April 19th: How Blockchain Can Help Businesses Thrive.