The slogan “A more human way to do” will be the tagline for Microsoft’s new operating system Windows 10, which will be available for download July 29. The slogan alludes to the system’s new features, which are designed to make using Windows 10 a more personal experience. For example, there will be facial recognition for log in and voice commands for scheduling.

“10” seems to be the lucky number, as Microsoft is launching a year-long “Upgrade Your World” charity campaign coinciding with the Windows 10 launch. Microsoft will partner with 10 global charities, including “CARE, Code.org, Keep a Child Alive, Malala Fund, Pencils of Promise, Save the Children, Special Olympics, The Global Poverty Project, The Nature Conservancy, and one more based on votes from the public. A total of $10 million will be donated to help the organizations with their causes. In addition to the global nonprofits, Microsoft also plans to crowdsource nominations for 10 nonprofits in each of the following 10 countries: Australia, China, France, Germany, India, Japan, Kenya, Mexico, the United Kingdom, and the United States. The company says that the 100 local winners will each receive a cash investment to support their work to upgrade their world as part of Microsoft’s good-will initiative.

The Greater Seattle region is well aware of Microsoft’s charitable work. Microsoft has topped the Puget Sound Business Journal’s Corporate Philanthropist rankings since it first started in 2003. This past year Microsoft gave $48.1 million in charitable contributions in Washington State.

This will be the first time Microsoft is allowing its customers to upgrade to a new operating system for free. People will be able to conveniently download Windows 10 over the internet, though the company hopes the new software will encourage people to buy new PC’s and other devices that are equipped with it as a way to make its profits.