How to Sell to Chinese Consumers through E-Commerce

How to Sell to Chinese Consumers through E-Commerce


Ambassador Frank Lavin
CEO, ExportNow

Janet Wang
Head of International Business Development,

Paul Fu
Director of User Experience and Design,

Monday, July 16th, 2012
8:00 am – 10:30 am
(registration opens at 7:30 am)

 Fairmont Olympic Hotel
411 University Street
Downtown Seattle

$15 in advance
$20 at the door
Register Online

E-commerce has emerged as one of the most important distribution channels in the world providing variety of choice and competitive prices to millions of people who prefer the convenience and accessibility of online shopping.

Nowhere is this more evident than in China where has established itself as a major business-to-consumer (B2C) online shopping destination that is setting the benchmark for high quality products and services.

However, this enormous opportunity can also pose a challenge for U.S. companies. The need for specialized fulfillment operations, CRM, and warehouse support can be difficult to navigate for smaller companies.

At this session, hear from leadership from ExportNow, and about their experiences and guidance on how U.S. companies can now sell on the most visited B2C online retail website in China and achieve national distribution in China with minimal cost as well as how to source from one of the world’s largest business-to-business (B2B) online marketplaces.

Who Should Attend?
– Companies trying to build sales in China, whether new to market or already established
– Companies looking for export solutions
– Companies that do well in e-commerce and are looking for new markets
– Companies looking to lower margins by finding more competitive sourcing
– Marketing firms or consultancies whose clients deal with these issues

Export Now offers an end-to-end solution that makes exporting as easy as selling your products online in the US. They’ve partnered with, where 370 million Chinese customers can now shop for your products on the same e-commerce platform they use every day. Export Now’s IT and logistics solution makes exporting easy while offering a convenient, familiar interface for Chinese customers who want your products. Export Now handles translation, logistics, tariffs and export/import documentation. is an online shopping landmark in China with an extensive brand selection. An open B2C platform, is the most visited B2C shopping website in China. sets a record for highest single-day transaction volume during a special promotion on November 11, 2011, facilitating the sales of goods totaling RMB3.36 billion (US$531.76 million) on the day. is one of the global e-commerce leaders for small businesses and the flagship company of Alibaba Group. makes it easy for millions of buyers and suppliers around the world to do business online through three marketplaces: a global trade platform ( for importer and exporters; a Chinese platform ( for domestic trade in China; and a transaction-based wholesale platform on the global site ( geared for smaller buyers. These marketplaces form a community of almost 80 million registered users in more than 240 countries and regions.


Registration: Admission to this program is $15 in advance and $20 at the door. To register over the phone or for additional questions, please contact Tamara Thorhallsson at 206.389.7301 / [email protected].



Thank you to our co-promoting organizations!

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